The signature is the bottleneck, not the spreadsheet
When a claim takes nine days, the spreadsheet is what everyone points at. The delay is usually sitting in an approval that has to happen in a building.
Read story23 August 2026 3 min read
Blog
Notes for businesses outgrowing their systems
What breaks as a business grows, how to decide what to fix, and what we learn from doing the work.
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Operations
The real test of a new system is week three, not launch day
Launch day usually goes well because everyone is paying attention. The real test comes two or three weeks later, once the novelty wears off and the first awkward case appears.
23 July 2026 1 min read
CRM
The spreadsheet is not the problem, the handoff is
Teams rarely lose a lead because Excel is too basic. They lose it when nobody can say who owns the next move.
22 July 2026 1 min read
Product
A first version that tries to do everything ships nothing
Every reasonable feature added to a first version delays it. The discipline is choosing, on purpose, the one workflow it must handle end to end.
20 July 2026 1 min read
Automation
What an automation should do before it gets clever
The strongest automations start by making a boring promise: nothing gets lost, duplicated, or left without an owner.
17 July 2026 1 min read
Sales
The fastest quote wins more deals than the best product
A prospect asking three suppliers for a price picks whichever one replies first with a clear number. Speed is a business process, not a personality trait.
14 July 2026 1 min read
Reporting
A dashboard is a meeting, written down
If nobody can say what decision a chart changes, it is decoration. Build the meeting first, then the dashboard.
10 July 2026 1 min read
CRM
Losing a salesperson should not mean losing the customer record
A salesperson leaving should not mean the customer relationship leaves too. It does, whenever the customer record lives on a phone instead of in the business.
6 July 2026 1 min read
Integration
Before you connect two systems, name the source of truth
Integrations do not remove disagreement. They move it faster. Decide which system owns each fact before data starts flowing.
3 July 2026 1 min read
Operations
Big systems and small teams need the same discipline
Five years building procurement systems for Fortune 500 companies across Southeast Asia taught one lesson that has nothing to do with company size: keep the discipline, drop the ceremony.
29 June 2026 1 min read
Customer Service
The small rule that keeps a WhatsApp inbox usable
An inbox does not need more labels. It needs one unambiguous answer to: what happens next, and who will do it?
25 June 2026 1 min read
AI
Stop calling it an AI project until someone owns the answer
AI can draft, classify, and suggest. It cannot carry accountability for a customer promise or a business decision.
18 June 2026 1 min read
Product
A good internal tool begins with the exception
Happy paths make a demo look smooth. Exceptions are where staff decide whether a tool helps them or gives them more work.
11 June 2026 1 min read
Websites
Why a website rebuild starts in the sales inbox
The website is not the first place to look for better conversion. Start with the questions prospects already ask before they reply.
4 June 2026 1 min read
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