4 June 20261 min readWebsites / Sales
Why a website rebuild starts in the sales inbox
ByEthan
The website is not the first place to look for better conversion. Start with the questions prospects already ask before they reply.
A website brief often begins with a list of pages: Home, About, Services, Contact. That tells us where content will go, not what it needs to do.
Let real questions set the structure
Look at the conversations that ended in a serious call, a quotation, or a silent drop-off. What did people need to understand before they moved? Good website copy removes the uncertainty that prevents the right person from taking the next step.
Before briefing a designer, read your last twenty sales chats instead.
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