1,000 clients, 300 claims, and none of it where you'd see it
An agency with more than 1,000 clients and 300 claims behind it, and a website that looked like a template. The proof moved to where a prospect looks first.
When a prospect lands on your site from an ad, how long before they see why you are worth trusting?
Where things were stuck
- The proof was buried. More than 1,000 clients and 300 claims handled, and none of it where a new visitor would see it
- Every advisor looked the same. Profiles did not say who each person helps or why a prospect should trust them
- Ads led to a black box. Campaigns brought visitors, but nobody could tell which of them turned into a WhatsApp or form enquiry
What we built
- Trust first. Client count, claims experience, advisor profiles and real testimonials on the pages a prospect opens first
- Pages by life stage. Prospects recognise their situation and find the advice path for it, in English and Mandarin
- Enquiries you can count. Every WhatsApp and form enquiry is tied to the campaign that produced it, and the team updates the site themselves
What the business got back
- Experience shows before the call. A prospect sees the agency's track record before speaking to anyone
- Marketing judged by enquiries. Monthly ad decisions rest on actual leads, not impressions
- The site stays theirs. Ownership and data stay with the agency, and the team can change content without waiting on anyone
What we're not claiming
- No enquiry or revenue figure is published for this case; nothing measured has been approved by the client for print
- The agency's name stays private
Professional firms usually have more proof than their website shows. The job is not a redesign, it is putting the real track record where a prospect sees it before they speak to anyone.